The Every Day Calendar is described as a landlord friendly gold star system (Since you don't have to put gold star stickers on the wall), while being a designer item. It has been Yetch.Store hero product and they wanted to promote it towards cold audiences based on their interests. I created ads where the Every Day Calendar could blend in with equipment for different activities, and create a mental image for the audiences that the Every Day Calendar is a necessary tool to achieve your goals.
TEAM: Ebba Ekman Söderlund, Simone Giertz, Anna Bresnahan
ROLE: Creative, Art Director, Editor
SoMe ad
Before & after
